Heard this on a radio advertisement for my local SPCA. They have animals waiting for a "forever home." Nothing grates on my nerves more than someone thinking a perfectly good word needs some sort of modification because they believe the general public doesn't understand the original one anymore.
It's different in a cheesy ad for a chocolate bar or something, but for a serious institution to do something like this, well, someone has to say something. Home means permanent already -- no need to modify it.
Just like they way anniversary is wrongly used, let's not allow "forever home" to take hold.
From my trusty Apple dictionary:
home |hōm|
noun
1 the place where one lives permanently, esp. as a member of a family or household
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